MotorPedia: 10,846 leads from ₹6.81 lakh
Paid social and lead generation for MotorPedia (used-car marketplace), YoCarz (dealer brand) and MP Cabs. All numbers from Meta Ads Manager, lifetime data Sep 2024 – Oct 2026.
Leads per quarter (lead campaigns)
Lead volume scaled from 10 in the first quarter to 3,700+ per quarter in 2026 — about 3× more leads from Q4 2025 to Q2 2026 as budget scaled ~5×. Q3 2025 was the most efficient quarter at ₹23.51 CPL.
Three brands, one playbook
| Account | Spend | Leads | CPL | CTR |
|---|---|---|---|---|
| The MotorPediaUsed-car marketplace | ₹5,91,410 | 9,287 | ₹63.68 | 1.79% |
| YoCarz AdsDealer panel brand | ₹85,835 | 1,493 | ₹57.49 | 0.59% |
| TMP_CABSMP Cabs | ₹3,390 | 66 | ₹51.36 | 1.34% |
Full-funnel results
| Objective | Campaigns | Spend | Key result |
|---|---|---|---|
| Leads | 83 | ₹5,85,031 | 10,030 leads at ₹58.33 CPL |
| Traffic | 28 | ₹33,527 | 28,208 profile visits at ~₹0.58 · 6,849 landing-page views |
| Engagement | 51 | ₹32,479 | 24.6 lakh post engagements at ~₹0.01 · 397 WhatsApp/Messenger chats |
| Awareness | 6 | ₹1,961 | 7+ lakh reach at CPM under ₹6 |
Most cost-efficient lead campaigns
| Campaign | Leads | CPL |
|---|---|---|
| Car Club leads campaign (May 2026) | 99 | ₹9.81 |
| YoCarz – Mahindra Thar (Dec 2024) | 36 | ₹17.37 |
| YoCarz lead form (Oct 2024) | 31 | ₹18.29 |
| Leads campaign for MotorPedia (Oct 2025) | 383 | ₹21.29 |
| YoCarz | Leads | Delhi NCR (Jul 2025) | 1,084 | ₹22.72 |
| MotorPedia | Leads | Delhi NCR (Jul 2025) | 364 | ₹25.85 |
Strategy & testing approach
Two-sided marketplace targeting
Separate campaigns for car sellers (“Sell Your Car”, seller master campaigns) and car buyers (hot-buyer audiences, store buyer campaigns).
Full funnel
Awareness → Traffic (IG profile / landing page) → Engagement → Lead forms → Retargeting & lookalike audiences.
Geo targeting
Delhi NCR focus, plus Punjab, South India and pincode-level local campaigns.
Dealer & model campaigns
Lead campaigns for partner dealers (TNO, Satguru, Car Club, BigRidz) and models such as Innova Crysta, Camry, Carnival, Range Rover, Thar and Defender.
Structured testing
ABO vs CBO, restricted vs unrestricted audiences, Instant Forms vs website pixel leads, and image vs video vs carousel creatives.
Clean reporting
Consistent naming (date | brand | objective | audience | geo) so every result is easy to trace.
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