Experience

Where I’ve built results

Performance marketing, social media and growth roles across an automotive marketplace, agencies and D2C brands.

Digital Marketing Manager

MotorPedia
Sep 2024 – Present Gurugram
  • Lead performance marketing and digital growth for MotorPedia and associated brands, including YoCarz and MP Cabs.
  • Generated 10,846 leads from ₹6.81 lakh in Meta ad spend, at an average cost per lead of ₹62.75.
  • Scaled quarterly lead volume from an initial 10 to 3,700+ while expanding campaign investment.
  • Planned buyer, seller, dealer and model-focused funnels, aligning audiences, creative messaging and lead forms to campaign objectives.
  • Delivered 28,000+ Instagram and Facebook profile visits at under ₹1 each and 24 lakh+ post engagements.
  • Monitor CPL, CTR, CPC, CPM, reach, impressions, engagement and lead-quality feedback.

Freelance Digital Marketing Consultant

D2C · Consumer Electronics · Mobile Accessories · Home Appliances
Jan 2024 – Apr 2025 Remote
  • Ran Google and Meta Ads from audience research through creative development.
  • Built campaigns for awareness, leads, traffic, online sales and remarketing.
  • Tracked CTR, CPC, CPA, ROAS and CAC with Meta Pixel, GA4 and GTM; reported on festive campaigns and launches.

Performance Marketing Manager

Parivartan Marketing Consultancy Pvt. Ltd.
May 2022 – May 2025 Varanasi
  • Managed Google Ads and Meta Ads across multiple industries, with budgets up to ₹40 lakh/month.
  • Improved results through audience segmentation, A/B tests, bid optimisation, remarketing and landing-page recommendations.
  • Built performance reports and presented optimisation plans with creative teams.

Social Media Marketing Manager

Big Fashion Consultancy Pvt. Ltd.
Dec 2021 – Apr 2022 Varanasi
  • Managed Facebook, Instagram, LinkedIn and Google Business Profile.
  • Planned monthly content calendars and engagement campaigns.
  • Supported brand awareness and online reputation management.

Social Media Manager

Digital India Promotion & Campaign
Jun 2018 – Jun 2020 Varanasi
  • Managed social channels, content strategy, influencer collaborations and promotional campaigns.
  • Analysed social insights and recommended audience-led improvements.
Let’s work together

Need campaigns that turn spend into measurable leads?

Open to relevant opportunities in Digital Marketing, Performance Marketing, SEO and Growth Marketing.

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