About me
Marketing that is measured, not guessed.
Digital marketing professional experienced in planning and executing performance-led campaigns, lead-generation funnels, SEO initiatives, social media strategy and content programmes. Skilled at connecting campaign execution with business goals through audience targeting, creative testing, budget optimisation, reporting and continuous improvement. Comfortable managing multi-brand campaigns and collaborating across marketing, sales and content workflows.
10,846
Leads generated
₹6.81 L
Ad budget managed
1.64 Cr
Impressions delivered
168
Campaigns launched
Career focus
Performance marketing · Lead generation · SEO · Growth strategy · Campaign analytics
Performance Marketing
- Meta Ads (Facebook & Instagram)
- Lead Ads & Instant Forms
- Funnel strategy (TOFU → BOFU)
- Retargeting & lookalike audiences
- A/B testing: audiences, creatives, ABO vs CBO
Analytics & Optimisation
- CPL, CTR, CPC, CPM and frequency tracking
- Budget scaling and bid strategy
- Meta Pixel and custom conversions
- Campaign reporting and dashboards
- Lead-quality feedback loops
Content & Organic
- SEO: on-page, off-page and technical
- Social media management
- Content strategy and calendars
- Blogs and copywriting
- Brand analysis
Marketing stack
Tools I use every day
Paid media
Meta Ads ManagerMeta Business SuiteMeta PixelGoogle Ads
Analytics & SEO
Google Analytics (GA4)Google Search ConsoleGoogle Tag Manager
Creative & operations
CanvaNotionExcelGoogle Sheets
Education
- B.E. — Mechanical Engineering2015 – 2019
- Senior Secondary — Science (CBSE)2013 – 2015
- Secondary — Science (CBSE)2008 – 2013
Certifications
- Google Ads Search Certification
- Google Fundamentals of Digital Marketing
- Google My Business Certification
- Social Media Marketing Certification
- Copywriting for Social Media
- Google Analytics (GA4)
Languages
English · Hindi
Based in
Gurugram, India
Let’s work together
Need campaigns that turn spend into measurable leads?
Open to relevant opportunities in Digital Marketing, Performance Marketing, SEO and Growth Marketing.