About me

Marketing that is measured, not guessed.

Digital marketing professional experienced in planning and executing performance-led campaigns, lead-generation funnels, SEO initiatives, social media strategy and content programmes. Skilled at connecting campaign execution with business goals through audience targeting, creative testing, budget optimisation, reporting and continuous improvement. Comfortable managing multi-brand campaigns and collaborating across marketing, sales and content workflows.

10,846
Leads generated
₹6.81 L
Ad budget managed
1.64 Cr
Impressions delivered
168
Campaigns launched
Career focus

Performance marketing · Lead generation · SEO · Growth strategy · Campaign analytics

Performance Marketing

  • Meta Ads (Facebook & Instagram)
  • Lead Ads & Instant Forms
  • Funnel strategy (TOFU → BOFU)
  • Retargeting & lookalike audiences
  • A/B testing: audiences, creatives, ABO vs CBO

Analytics & Optimisation

  • CPL, CTR, CPC, CPM and frequency tracking
  • Budget scaling and bid strategy
  • Meta Pixel and custom conversions
  • Campaign reporting and dashboards
  • Lead-quality feedback loops

Content & Organic

  • SEO: on-page, off-page and technical
  • Social media management
  • Content strategy and calendars
  • Blogs and copywriting
  • Brand analysis
Marketing stack

Tools I use every day

Paid media

Meta Ads ManagerMeta Business SuiteMeta PixelGoogle Ads

Analytics & SEO

Google Analytics (GA4)Google Search ConsoleGoogle Tag Manager

Creative & operations

CanvaNotionExcelGoogle Sheets

Education

  • B.E. — Mechanical Engineering2015 – 2019
  • Senior Secondary — Science (CBSE)2013 – 2015
  • Secondary — Science (CBSE)2008 – 2013

Certifications

  • Google Ads Search Certification
  • Google Fundamentals of Digital Marketing
  • Google My Business Certification
  • Social Media Marketing Certification
  • Copywriting for Social Media
  • Google Analytics (GA4)

Languages

English · Hindi

Based in

Gurugram, India

Let’s work together

Need campaigns that turn spend into measurable leads?

Open to relevant opportunities in Digital Marketing, Performance Marketing, SEO and Growth Marketing.